One of our regional flagship initiatives consists in the direct commercialization of tourist services. Since 2018, Pays de la Loire launched e-RESA, our regional online booking system (commission-free on sales). It is supported by e-SPRIT, our regional database, and developed in collaboration with all our partners. These tools now need to be updated and extended to new activities. It aims at providing professionals and tourist offices with a tool for managing availability (overnight stays, product catalogues, equipment stocks), in parallel of online reservations on their own websites (direct sales). It will also continue to promote bookable offers via a marketplace on the websites of partner destinations and will develop gateways to broaden the distribution channels of tourism professionals towards operators with low commission rates, particularly those related to ethical and sustainable tourism. 
In practice, we aim to raise the number of members of the eRESA system from 300 by 1000 by 2025, particularly activity and leisure service providers. We also expect by 2025 an increase by 10 million€ in the turnover generated in the region thanks to sales via the eRESA system tools. We hope to reach 100% of our stakeholders connected to an online booking tool by 2030.