Policy
29 December 2025
EU Regions Bolster Their Future: New OECD Strategies for Investment and Tourism
Policy
29 December 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The OECD reveals an essential blueprint for EU regions, transforming approaches to attract investment, talent, and achieve balanced tourism, supporting regions to strengthen their economic promise.
OECD
OECD
Topics
EU-27
Academic / Research and VET Institutions
Destination Management & Marketing Organisations
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
Local Authorities
National authorities
Regional Authorities
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Changes in tourism demand and opportunities
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Governance of tourism destinations
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Green Transition of Tourism Companies and SMEs
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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In a bid to revolutionize regional growth, the OECD has unveiled a comprehensive guide that offers EU regions a strategic pathway to enhance their attractiveness. This remarkable initiative targets EU tourism platforms and policymakers, urging them to shift paradigms in strategic investment and tourism practices.
Drawing from research across nations like Greece, Italy, Portugal, Spain, Poland, and Sweden, the guide compiles best practices to showcase how regions can reposition themselves as competitive hubs within the global arena. Spanning insights collected between 2023 and 2025, the document advises regions to adopt diverse methodologies, such as crafting a distinctive regional value proposition to captivate strategic investments over time. It also highlights the necessity for regions to implement targeted talent attraction and retention policies, enhancing collaboration between educational institutions and employers.
Simultaneously, the OECD emphasizes the importance of fostering tourism models that effectively balance tourist influx with regional sustainability, ensuring local supply chains are strengthened while cultural assets are intelligently leveraged. By strengthening multi-level governance structures, regions can improve cooperation across sectors, creating a synchronized blueprint for growth.
This integrated approach not only promises to enhance EU regions’ competitiveness amid technological and demographic challenges but also fosters inclusive growth and resilience.
For an in-depth exploration, the full document is readily accessible for those keen to delve into transformative regional strategies.
#Sustainable tourism #Green transition #Cultural preservation #Cross-regional cooperation #Destination management #Stakeholder engagement #Policy
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