Projects
04 June 2025
TOURAL: Advancing sustainable tourism in rural Europe
Projects
04 June 2025
Cultural tourism
Ecotourism
Rural tourism
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The TOURAL project supports sustainable tourism development in rural and remote regions through cultural and creative tourism and cross-regional cooperation.
Aix-Marseille University
Association Local Action Group Danube Delta
Atlantis Consulting
Balkan Heritage Foundation
Bourgas Regional Tourist Association
BSEC
Centre for Research and Technology Hellas
Conference of Peripheral Maritime Regions
European Federation of Rural Tourism – RURALTOUR
International Centre for Black Sea Studies
International Hellenic University
ITACA
Kinburn
Municipality of Alonissos
Municipality of Nessebar
Municipality of Skopelos
National Ecological Centre of Ukraine
Province of Teramo
Regione Abruzzo
ZADRA NOVA
Topics
Bulgaria
Croatia
France
Greece
Italy
Romania
Türkiye
Ukraine
Academic / Research and VET Institutions
Company with 250 or more employees
Cultural and Heritage Organisations
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Regional Authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Cultural tourism
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Ecotourism
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Rural tourism
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Transition Pathway Strategic Areas
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Cross-border travelling
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Governance of tourism destinations
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Innovative tourism services
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The TOURAL project, funded by the European Union’s Horizon Europe Programme, aims to promote sustainable tourism growth in rural and remote areas across Europe. Coordinated by a consortium of 20 partners from eight countries, it focuses on cultural and creative tourism as a means to diversify local economies and strengthen regional cooperation. The project addresses niche tourism sectors such as underwater heritage, silver tourism, and cultural science tourism, using a multi-dimensional, participatory, and integrated approach. Running from January 2024 to December 2026, its expected outcomes include co-designed tourism policies, co-created business models, small-scale pilot implementations, and enhanced macro-regional collaboration in the Adriatic-Ionian and Black Sea Basin regions.
#Tourism development #Economic diversification #Cultural preservation #Cross-regional cooperation
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