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Empowering tourism professionals: Advanced digital marketing strategies

Training courses

20 December 2024

Empowering tourism professionals: Advanced digital marketing strategies

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+41 more

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The Academia Digital, developed by Turismo de Portugal, is offering a free 6-hour course on digital marketing strategies for tourism professionals to enhance their online presence and engagement.

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Content source
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Publishing org

Turismo de Portugal

Topics
Geographical descriptors

Portugal

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Digitalisation of tourism SMEs and destinations

    • Pact for skills

    • Skills needs for twin transition

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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This training program offered by Turismo de Portugal focuses on advanced digital marketing strategies tailored for tourism professionals. It aims to enhance participants' online presence, improve engagement with potential customers, and leverage digital tools to boost their business. The course covers various aspects of digital marketing, including social media, content creation, and analytics, providing practical skills to thrive in the competitive tourism industry (The original piece available only in Portuguese).

#Digital nomadism #Courses

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