Best practices
02 September 2024
Agricultural and tourism integration: A case study in rural Tuscany
Best practices
02 September 2024
Ecotourism
Rural tourism
Best practices, peer learning and networking
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The EU co-funded STAY project showcases Tenute di Paganico in Tuscany, Italy, a large farm that blends various agricultural activities with agrotourism to provide authentic rural experiences and promote sustainability.
ADERE-PG
Association of Private Farming of the CR
BC Naklo
COAG-Jaén
ERASMUS+
European Landowners Organization
European Union
Italian Farmers Confederation
On Projects Advising
Topics
Italy
Academic/Research and VET Institutions
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Financial Institutions and Investors
International Organisations
Media/Travel Journalist Organisations
NGOs / Non-profits
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Ecotourism
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Rural tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Changes in tourism demand and opportunities
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Skills needs for twin transition
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Sustainable mobility
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Training opportunities
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Case study about Tenute di Paganico Società Agricola, a large farm located in the hinterland of the province of Grosseto in Tuscany, boasts diverse agricultural activities, including cereal cultivation, vineyards, olive trees, and semi-wild breeding of native cattle and pigs. Strategically positioned near major cities like Siena and Florence, the agrotourism attracts tourists seeking an authentic rural experience, with activities ranging from guided farm tours to truffle hunting experiences. Despite challenges such as dispersed facilities and marketing complexities, Tenute di Paganico maintains a strong identity through direct sales, sustainability practices, and innovative experiential activities, positioning itself as a model for integrating agriculture and tourism. Presented by STAY project in 2022.
#Sustainable tourism #Agro tourism #Handbooks and guidelines
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