Best practices
02 September 2024
A case study of sustainable agritourism in Tuscany
Best practices
02 September 2024
Ecotourism
Rural tourism
Best practices, peer learning and networking
+30 more
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The EU co-funded Still Tourism Around Yard project features La Ginestra in Tuscany, Italy, an agritourism cooperative that merges organic farming with sustainable tourism to draw diverse visitors and support local agriculture.
ADERE-PG
Association of Private Farming of the CR
BC Naklo
COAG-Jaén
ERASMUS+
European Landowners Organization
European Union
Italian Farmers Confederation
On Projects Advising
Topics
Italy
Academic/Research and VET Institutions
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Financial Institutions and Investors
International Organisations
Media/Travel Journalist Organisations
NGOs / Non-profits
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Ecotourism
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Rural tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Changes in tourism demand and opportunities
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Skills needs for twin transition
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Sustainable mobility
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Training opportunities
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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EU coordinates Still Tourism Around Yard, which finds a case study about Bio Agriturismo in 2022. Nestled in the Chianti hills of Tuscany, La Ginestra was founded in 1978 as an agricultural cooperative with the goal of reclaiming property that had been abandoned after the depopulation of the area in the 1960s. During busy times, the agritourism company employs seven or eight full-time employees and draws a wide range of customers, especially those who are interested in sustainable and natural methods. The farm uses social media, its website, and attendance at farmers' markets to advertise its services in spite of having a small marketing staff. The case study highlights the farm's background, its switch to organic farming, and its current initiatives to maintain and expand its agritourism enterprise in a cutthroat area renowned for its scenic views.
#Sustainable tourism #Agro tourism #Handbooks and guidelines
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