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Agritourism Marvel: Lavender Farm in Olomouc, Czech Republic

Best practices

02 September 2024

Agritourism Marvel: Lavender Farm in Olomouc, Czech Republic

Ecotourism

Rural tourism

Best practices, peer learning and networking

+30 more

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An illustrative photo of green field during daytime.

The EU co-funded project features Lavender Farm Bezděkov in Olomouc, Czech Republic, which successfully merges agriculture and tourism through effective marketing strategies.

Authors

STAY project

Related Organisation(s)

ADERE-PG

Association of Private Farming of the CR

BC Naklo

COAG-Jaén

ERASMUS+

European Landowners Organization

European Union

Italian Farmers Confederation

On Projects Advising

Topics
Geographical descriptors

Czechia

Organisation Type

Academic/Research and VET Institutions

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Financial Institutions and Investors

International Organisations

Media/Travel Journalist Organisations

NGOs / Non-profits

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Ecotourism

    • Rural tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Changes in tourism demand and opportunities

    • Skills needs for twin transition

    • Sustainable mobility

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Lavender Farm Bezděkov, located in the picturesque village of Bezděkov, Olomouc, Czech Republic, combines agriculture and tourism with its 17 hectares of lavender fields, fruit orchards, vegetable patches, and a charming array of animals. The project is co-funded by the EU in 2022 and uncovers a case study about the farm. The farm has effectively capitalised on the growing trend of experiencing tourism by utilising a complete marketing plan that includes websites, social media, and traditional advertising. This demonstrates the happy cohabitation of tourism with agriculture.

#Sustainable tourism #Agro tourism #Handbooks and guidelines

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