Best practices
02 September 2024
Agritourism Marvel: Lavender Farm in Olomouc, Czech Republic
Best practices
02 September 2024
Ecotourism
Rural tourism
Best practices, peer learning and networking
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The EU co-funded project features Lavender Farm Bezděkov in Olomouc, Czech Republic, which successfully merges agriculture and tourism through effective marketing strategies.
ADERE-PG
Association of Private Farming of the CR
BC Naklo
COAG-Jaén
ERASMUS+
European Landowners Organization
European Union
Italian Farmers Confederation
On Projects Advising
Topics
Czechia
Academic/Research and VET Institutions
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Financial Institutions and Investors
International Organisations
Media/Travel Journalist Organisations
NGOs / Non-profits
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Ecotourism
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Rural tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Changes in tourism demand and opportunities
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Skills needs for twin transition
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Sustainable mobility
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Mobile beverage services
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The Lavender Farm Bezděkov, located in the picturesque village of Bezděkov, Olomouc, Czech Republic, combines agriculture and tourism with its 17 hectares of lavender fields, fruit orchards, vegetable patches, and a charming array of animals. The project is co-funded by the EU in 2022 and uncovers a case study about the farm. The farm has effectively capitalised on the growing trend of experiencing tourism by utilising a complete marketing plan that includes websites, social media, and traditional advertising. This demonstrates the happy cohabitation of tourism with agriculture.
#Sustainable tourism #Agro tourism #Handbooks and guidelines
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