Best practices
19 September 2024
Completed Visitor Experience Innovation in cultural heritage sites initiative
Best practices
19 September 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+20 more
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The Visitor Experience Innovation project aimed to boost visitor numbers at cultural heritage sites in the France-United Kingdom cross-border region by leveraging advanced digital technologies.
European Commission
Norfolk County Council
University of Exeter
Topics
France
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Financial Institutions and Investors
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Cross-border travelling
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Digitalisation of tourism SMEs and destinations
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Innovative tourism services
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R&I on digital tools for tourism
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Well-being of residents
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Business activities
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Activities of associations and other organisations supporting tourism
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Operation of historical sites
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Other
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The Visitor Experience Innovation project, funded by the EU under the Interreg V-A programme, aimed to increase visitor numbers at cultural heritage sites in the France-United Kingdom cross-border region. Acknowledging the economic challenges faced by these sites, the project focused on utilizing advanced digital technologies, such as Visitor Intelligence tools and Augmented Reality experiences, to enhance visitor engagement. By developing innovative digital products and implementing them at key cultural sites, the initiative sought to improve the overall visitor experience, boost tourism revenue, and promote sustainable practices. The project commenced on 1 February 2017 and concluded on 31 December 2021, benefiting multiple cultural heritage locations across both countries.
#Digital nomadism #Cultural preservation #Cross-regional cooperation #Empowerment
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