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Completed Visitor Experience Innovation in cultural heritage sites initiative

Best practices

19 September 2024

Completed Visitor Experience Innovation in cultural heritage sites initiative

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+20 more

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The Visitor Experience Innovation project aimed to boost visitor numbers at cultural heritage sites in the France-United Kingdom cross-border region by leveraging advanced digital technologies.

Publishing org

European Commission

Related Organisation(s)

Norfolk County Council

University of Exeter

Topics
Geographical descriptors

France

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Financial Institutions and Investors

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Cross-border travelling

    • Digitalisation of tourism SMEs and destinations

    • Innovative tourism services

    • R&I on digital tools for tourism

    • Well-being of residents

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Operation of historical sites

    • Other

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The Visitor Experience Innovation project, funded by the EU under the Interreg V-A programme, aimed to increase visitor numbers at cultural heritage sites in the France-United Kingdom cross-border region. Acknowledging the economic challenges faced by these sites, the project focused on utilizing advanced digital technologies, such as Visitor Intelligence tools and Augmented Reality experiences, to enhance visitor engagement. By developing innovative digital products and implementing them at key cultural sites, the initiative sought to improve the overall visitor experience, boost tourism revenue, and promote sustainable practices. The project commenced on 1 February 2017 and concluded on 31 December 2021, benefiting multiple cultural heritage locations across both countries.

#Digital nomadism #Cultural preservation #Cross-regional cooperation #Empowerment

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