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Crisis Management and Governance in Tourism project: DMO Provincia Latina

Best practices

02 October 2024

Crisis Management and Governance in Tourism project: DMO Provincia Latina

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+16 more

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DMO Provincia Latina, located between Rome and Naples, offers rich cultural and natural attractions but faces challenges like limited public funds, a lack of tourism strategy, and poor crisis management expertise. To address these, DMO Provincia Latina plans to improve resilience and crisis management through training programs, create a centralized resource hub, and strengthen governance by establishing a forum for local stakeholders. Additionally, it aims to diversify and expand tourism products and implement a marketing plan to increase visibility and attract diverse tourist segments, enhancing the destination's resilience and competitiveness.

Publishing org

Deloitte

Topics
Geographical descriptors

Italy

Organisation Type

Destination Management & Marketing Organisations

Regional authorities

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Gastronomy tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Governance of tourism destinations

    • Innovative tourism services

    • Tourism strategies

    • Training opportunities

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Other

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DMO Provincia Latina is strategically positioned between Rome and Naples, offering a blend of urban charm and natural beauty that attracts tourists seeking diverse experiences. This intermediate location serves as a gateway to Italy's cultural treasures and scenic landscapes, enhancing its appeal as a tourist destination. The region also has a rich culinary tradition and a wealth of artistic and natural heritage.

Despite its advantages, DMO Provincia Latina faces several challenges. The lack of public funds and a coherent local tourism and marketing strategy limit effective tourism development and infrastructure improvement.

Tourism stakeholders lack materials, guidelines, training and expertise in the topics of resilience and crisis management.

Difficulties in preserving and managing cultural heritage negatively impact tourists' experiences. Additionally, issues such as urban and natural degradation pose ongoing challenges that require careful management and resource allocation.

#Destination management #Empowerment

Documents

Case Study: DMO Provincia Latina
English
(236.86 KB - PDF)
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Categories
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