The organisation has a robust institutional framework, with a broad set of responsibilities that vary from international marketing & promotion to policy implementation, tourism training & education management and financial instruments´ management. The country's ranking as one of the safest country in the world, combined with the welcoming nature and hospitality of its residents, enhances its appeal as a tourism destination.

Additionally, the country's focus on sustainability, cultural authenticity, heritage, and diversity aligns well with global tourism trends and is a key driver of tourism inflows.

There are, nevertheless, challenges and threats that need to be addressed. The reliance on external markets due to the limited size of the internal market poses a vulnerability.

Crisis management and communication plans are insufficient and coordination between the public and private sector and between different levels needs improvement. Moreover, governance at regional level lacks the necessary mandate to be more effective in supporting tourism stakeholders.

The tourism ecosystem, characterised by SMEs with insufficient financial resilience, requires attention. These companies lack strategic resilience development as well as operational crisis management and preparedness knowledge and expertise.

Additionally, problems arising from climate change (lack of water, extreme weather) or natural events (floods and fires) are risks that need to be managed carefully to maintain country's tourism ecosystem's resilience and success.

#Destination management #Empowerment