Best practices
02 October 2024
Crisis Management and Governance in Tourism project: National Tourism Organisation of a Southern European Country
Best practices
02 October 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The organisation has a strong institutional framework but faces challenges in crisis management, coordination, and reliance on external markets. To address these, it developed actions including strengthening crisis communication, improving data governance, securing funding, and enhancing coordination and governance at regional levels. It also focuses on product diversification, strategic planning, and capacity building. These initiatives aim to improve crisis preparedness, resilience, and data-driven decision-making, ultimately enhancing the tourism ecosystem.
Deloitte
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Destination Management & Marketing Organisations
National authorities
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Changes in tourism demand and opportunities
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Governance of tourism destinations
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Improving statistics and indicators
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Tools for data on tourism
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Tourism strategies
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Business activities
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Activities of associations and other organisations supporting tourism
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Other
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The organisation has a robust institutional framework, with a broad set of responsibilities that vary from international marketing & promotion to policy implementation, tourism training & education management and financial instruments´ management. The country's ranking as one of the safest country in the world, combined with the welcoming nature and hospitality of its residents, enhances its appeal as a tourism destination.
Additionally, the country's focus on sustainability, cultural authenticity, heritage, and diversity aligns well with global tourism trends and is a key driver of tourism inflows.
There are, nevertheless, challenges and threats that need to be addressed. The reliance on external markets due to the limited size of the internal market poses a vulnerability.
Crisis management and communication plans are insufficient and coordination between the public and private sector and between different levels needs improvement. Moreover, governance at regional level lacks the necessary mandate to be more effective in supporting tourism stakeholders.
The tourism ecosystem, characterised by SMEs with insufficient financial resilience, requires attention. These companies lack strategic resilience development as well as operational crisis management and preparedness knowledge and expertise.
Additionally, problems arising from climate change (lack of water, extreme weather) or natural events (floods and fires) are risks that need to be managed carefully to maintain country's tourism ecosystem's resilience and success.
#Destination management #Empowerment
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