Best practices
18 July 2025
Enhancing travel experiences through AI and Big Data: The MyStreetBook platform
Best practices
18 July 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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MyStreetBook is an AI-driven platform that generates personalised travel routes and dynamic itineraries by integrating user preferences, accessibility requirements, and real-time data to support smart destination management, promote tourism, and enhance travel experiences.
MYSTREETBOOK TECHNOLOGY FOR EMOTIVE ENVIRONMENTS, SL
Topics
Spain
Academic / Research and VET Institutions
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Local Authorities
National authorities
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Innovative tourism services
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Online visibility of tourism offer
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R&I on digital tools for tourism
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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MyStreetBook is an AI-powered platform designed to generate personalised travel routes by analysing user preferences, accessibility needs, and real-time conditions. For tourism professionals and destinations, it offers tools to enhance visitor experiences through the integration of big data, digital content, and predictive analytics. For tourists, the platform supports trip planning by providing tailored itineraries, location discovery, and tours suited to diverse audiences, incorporating local cultural and geographical features.
The platform also includes interactive elements such as tourist feedback tools, a badge reward system, promotional incentives, and dynamic itineraries based on user interests—integrating culture, gastronomy, and local highlights to make exploration more engaging and accessible.
Founded in 2015 in Almería, Spain, by Esther Rodríguez Ramos and Carlos Sánchez Patón, MyStreetBook has received support from several innovation and tourism initiatives, including La Nave (Madrid City Council’s innovation centre), Madrid International Lab, Costa del Sol Málaga Tourism Hub, Fundación Arquia, Factoría Cultural Matadero Madrid, the Innovactiva 6.000 project by the Junta de Andalucía, Andalucía Open Future, and the ECOTOURS project.
For more information about the platform’s tools and methodologies, please refer to the link provided on the left-hand side of the platform.
#Innovation in tourism #Tourism development
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