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EXPERIENCE: Completed initiative for boosting off-season tourism

Best practices

18 November 2024

EXPERIENCE: Completed initiative for boosting off-season tourism

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+39 more

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An illustrative photo of a view of Paris from a window

The EXPERIENCE project, led by Norfolk County Council and co-funded by the European Regional Development Fund, aimed to enhance off-peak tourism through innovative experiential tourism, focusing on sustainable autumn and winter experiences in six regions across England and France.

Authors

EXPERIENCE project

Related Organisation

Agglomération de la Région de Compiègne

Brittany Ferries

Cornwall Council

Cycling UK

Côtes d’Armor Destination

Département du Pas-de-Calais

European Regional Development Fund

Kent Downs AONB

Morlaix Community

Norfolk County Council

Office de Tourisme communautaire Baie de Morlaix

Office National des Forêts

Pas-de-Calais Tourism

University of Surrey

Visit Kent

Topics
Geographical descriptors

France

Organisation Type

Company with 250 or more employees

Consumer / tourist organisation

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

Local authorities

National authorities

Regional authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Changes in tourism demand and opportunities

    • Governance of tourism destinations

    • Green Transition of Tourism Companies and SMEs

    • Tourism strategies

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

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The EXPERIENCE project, led by Norfolk County Council and co-funded by the European Regional Development Fund, aimed to boost off-peak tourism through an innovative 'experiential tourism' approach. Running from September 2019 to June 2023, this €24.5 million initiative focused on creating unique autumn and winter experiences in six regions across England and France. One of the project's key outcomes is the Resources Hub, which offers findings, insights, and outcomes from the six participating regions, designed to support anyone interested in developing sustainable, experiential tourism within their organisation or region.

#Destination management #Sustainable tourism #Tourism development #Innovation in tourism 

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