Best practices
31 October 2024
Let’s Marche initiative: Enhancing tourism with a digital management system
Best practices
31 October 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The "Let’s Marche" initiative, recognized by the Interreg Europe programme, enhances tourism management in Italy's Marche region through a digital platform that centralizes and simplifies access to tourism data and services.
Interreg Europe
Topics
Italy
Company with 250 or more employees
Consumer / tourist organisation
Destination Management & Marketing Organisations
Local authorities
National authorities
Regional authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Governance of tourism destinations
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Green Transition of Tourism Companies and SMEs
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R&I on digital tools for tourism
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Tools for data on tourism
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Interreg Europe programme has recognized the Destination Management System “Let’s Marche” as a model of good practice. This initiative aims to enhance tourism management in Italy's Marche region through the Marche Digital Hub, a comprehensive digital platform. By centralizing tourism data and services, the platform provides easy access via a multi-channel web interface, enabling tourists to plan their trips and access various services and information effortlessly. Let’s Marche facilitates the sharing of information among public and private Destination Management Organisations (DMOs), thereby improving the visitor experience and promoting sustainable tourism. Published on March 28, 2024, the overview of this good practice includes details on the resources required for implementation, evidence of success, potential for learning or transfer, and further information, accessible through the attached link.
#Digital nomadism #Destination management #Tourism development #Sustainable tourism
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