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South Aegean's online campaign to boost tourism

Best practices

05 December 2024

South Aegean's online campaign to boost tourism

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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The Interreg Europe programme recognised the South Aegean Region's online tourism campaign as a good practice for its effective tourism promotion strategy and community engagement.

Authors

Interreg Europe programme

Related Organisation(s)

Region of South Aegean

Topics
Geographical descriptors

Greece

Organisation Type

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Local Authorities

Regional Authorities

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Festival tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Online visibility of tourism offer

    • Tools for data on tourism

    • Tourism strategies

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Other

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The Interreg Europe programme recognised the South Aegean Region's online tourism campaign as a good practice and published its overview in October 2024. The campaign was launched to develop an effective communication strategy for promoting every island in the Cyclades and Dodecanese. It addressed key issues such as attracting digital tourists and converting them into physical visitors, promoting tourism, raising sustainability awareness, and engaging the community. To explore the full overview of this good practice, including the resources needed for implementation, evidence of success, and potential for learning or transfer, follow the attached link.

#Tourism development #Sustainable tourism #Cultural preservation #Innovation in tourism

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