Best practices
10 July 2025
Sustainable Together: Driving sustainability in Denmark’s business events industry
Best practices
10 July 2025
MICE tourism
Best practices, peer learning and networking
Green Transition of Tourism Companies and SMEs
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The Sustainable Together project, led by MeetDenmark and its partners, aims to drive the green transition of Denmark’s business events sector by promoting certification, climate action, and collaboration across destinations and companies.
Danish Board of Business Development
Destination Fyn
Destination Nord
MeetDenmark
VisitAarhus
Wonderful Copenhagen
Topics
Denmark
Academic / Research and VET Institutions
Company with 250 or more employees
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
National authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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MICE tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Green Transition of Tourism Companies and SMEs
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Innovative tourism services
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R&I on climate-friendly tourism
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Business activities
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Festivals, cultural and entertainment activities
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Wonderful Copenhagen has released an overview of the Sustainable Together project, coordinated by MeetDenmark in collaboration with VisitAarhus, Destination Fyn, Destination Nord, Wonderful Copenhagen, and MeetDenmark. This initiative aims to accelerate the green transition of Denmark’s business events sector by minimising environmental impact, enhancing positive societal contributions, and embedding sustainability as a strategic advantage.
The project focuses on key areas such as certification, climate action, sustainability networks, value creation, and effective communication. Between August 2022 and August 2023, it engaged more than 70 companies and 10 destinations. As a result, 38 businesses progressed towards certification, 16 committed to climate reduction initiatives, and 20 developed sustainability communication strategies.
Additionally, the launch of a national sustainability network and a pilot value chain programme has fostered stronger collaboration and positioned Denmark as a frontrunner in sustainable innovation within the business events industry.
For further insights into best practices, outcomes, and tools developed through the Sustainable Together initiative, please refer to the link provided on the left-hand side of the platform.
#Climate action #Sustainable tourism #Carbon footprint reduction #Innovation in tourism
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