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TOURBIT: Completed digital awareness initiative for tourism SMEs

Best practices

03 September 2024

TOURBIT: Completed digital awareness initiative for tourism SMEs

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of two people sitting at a desk with two laptops open in front of them

Discover how the TOURBIT project is revolutionizing European tourism SMEs through digital transformation and strategic support, driving resilience and competitiveness across the continent.

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Authors

TOURBIT Project

Related Organisation(s)

Arctur

Barcelona Chamber of Commerce

Catalan Tourist Board and Directorate for Tourism of the Catalan Government

Hub Brussels

Iceland Tourism Cluster

Lapland University of Applied Sciences

NEST - Tourism Innovation Center

Topics
Geographical descriptors

Belgium

Finland

France

Iceland

Portugal

Slovenia

Spain

Organisation Type

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Digitalisation of tourism SMEs and destinations

    • Training opportunities

  • Business activities

    • Activities of associations and other organisations supporting tourism

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The TOURBIT initiative, co-funded by the COSME programme, is a collaborative effort involving eight organizations from seven different countries. This public-private partnership aims to advance the digital transformation of European tourism SMEs. Since its inception in January 2022, the project has engaged over 200 key stakeholders from across Europe. By fostering peer exchanges, TOURBIT enhances the resilience and competitiveness of tourism SMEs through a variety of transnational and cross-sector support services. The project is set to continue until June 2024, with notable outcomes including digital transformation, financial support for selected SMEs, and increased competitiveness and cooperation. For more details, please refer to the attached link.

#Empowerment #Innovation in tourism

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