Knowledge documents
30 August 2024
Sustainability and the four neighbouring markets 2023
Knowledge documents
30 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The “Tourism and Sustainability in Four Key Markets” report reviews over 5,000 interviews from Germany, the Netherlands, Sweden, and Norway to evaluate tourists' views on sustainable tourism and guide strategies for promoting eco-friendly travel.
VisitDenmark
Topics
Germany
Netherlands
Norway
Sweden
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Cross-border travelling
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Sustainable mobility
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The “Tourism and Sustainability in the Four Key Markets" report, authored by Mette Johnsen and published by VisitDenmark in March 2024, provides an analysis of sustainable tourism practices across four key markets: Germany, the Netherlands, Sweden, and Norway. The report is based on data collected through web interviews conducted in 2022 as part of VisitDenmark’s annual Image and Potential Analysis. This report is crucial for understanding how sustainability influences tourists’ travel behaviors and choices, helping tourism stakeholders develop strategies to promote environmentally friendly and sustainable tourism practices (The original piece available only in Danish).
#Sustainable tourism #Sustainable travel #Reports
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