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Next-gen travel trends: Sustainability, personalization, and tech innovations

Knowledge documents

20 September 2024

Next-gen travel trends: Sustainability, personalization, and tech innovations

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+42 more

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An illustrative photo of a woman wearing a straw hat and a dress, taking a photograph of a landscape

Deloitte’s report highlights how next-generation travelers prioritize sustainability, personalized experiences, and advanced technologies in their travel preferences.

Publishing org

Deloitte

Related Organisation

Google

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Cross-border travelling

    • Innovative tourism services

    • R&I on digital tools for tourism

    • Sustainable mobility

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The report from Deloitte explores the evolving preferences and behaviors of next-generation travelers. It highlights key trends such as the increasing importance of sustainability, personalized experiences, and the use of advanced technologies like AI and virtual reality in travel planning and experiences. The report also discusses how travel companies can adapt to these trends to meet the expectations of younger travelers, who prioritize unique and meaningful travel experiences over traditional tourism (The original piece available only in Spanish).

#Tourism development #Sustainable tourism #Innovation in tourism #Reports

Documents

Travelers and Destinations NextGen
English
(5.1 MB - PDF)
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