Data
21 August 2024
Digital transformation levels among EU tourism ecosystem enterprises
Data
21 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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According to statistics, 38.2% of tourism enterprises in the EU had online sales in 2022, with top performers like Spain and Finland reaching around 60.0%, showing strong digital transformation.
European Commission
Topics
Austria
Belgium
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Luxembourg
Malta
Netherlands
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Coordinated information on travelling
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Improving statistics and indicators
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Innovative tourism services
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Business activities
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Other accommodation
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Other food and beverage services
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Other holiday reservation services
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Tour operator activities
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Travel agency activities
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In 2022, the average percentage of tourism ecosystem enterprises with online sales among EU destinations was 38.2%. According to the EU Tourism Dashboard, the highest values were observed in Spain, Sweden, Finland, Ireland, and Denmark, where the percentage was around 60.0%. This suggests a higher level of digital transformation in the industry within these destinations. Comparing to 2019, the same countries were leaders, but the indicators were at a level around 45.0%, except for Finland. Finland made significant progress since 2019, increasing digital transformation among tourism ecosystem enterprises from 16.0% to 58.4%. This indicates a positive trend in the digital direction among tourism enterprises.
#Tourism indicators
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