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Tourism revenue trends: Greece and its competitors

Data

21 August 2024

Tourism revenue trends: Greece and its competitors

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of boats on body of water.

Tourism indicators for August 2023 reveal Greece ranked fourth in tourism revenue among six EU countries, with Spain leading and Cyprus generating the least.

Publishing org

Association of Greek Tourism Enterprises

Topics
Geographical descriptors

Cyprus

France

Greece

Italy

Portugal

Spain

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Innovative tourism services

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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During the peak tourist season in August 2023, Greece ranked fourth among six countries in terms of tourism revenue, bringing in EUR 4.3 billion. Spain led the group with a substantial EUR 10.8 billion, while Cyprus earned the least, with EUR 483 million. This pattern mirrors the trend from August 2019, where Spain also topped the list with EUR 9.4 billion in tourism income, Greece maintained the fourth position with EUR 4.1 billion, and Cyprus was again at the bottom with EUR 432 million. These figures suggest a consistent preference among tourists for certain destinations and their revenue-generating potential. More detailed data can be found in the Greek Tourism Analytics Dashboard (GTAD) by the Institute of the Association of Greek Tourism Enterprises (INSETE), which is publicly accessible and customizable.

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