Data
21 August 2024
Impact of digitalisation on tourism demand in Spain
Data
21 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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According to statistics from Dataestur, as of May 2024, Spain was referenced 2,001 times across social media and online search platforms, a decrease of under 7.0% compared to the same period in 2023.
SEGITTUR
Topics
Spain
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Coordinated information on travelling
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Improving statistics and indicators
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Innovative tourism services
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Business activities
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Activities of associations and other organisations supporting tourism
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The most recent figures from Dataestur indicate that as of May 2024, Spain was referenced 2,001 times across various social media platforms and online search mediums. This represents a decrease of under 7.0% compared to the same timeframe in 2023. The majority of these references were found in news outlets, totaling 1,190 mentions. Since 2021, the highest volume of mentions occurred in July 2023 on Facebook, where Spain was mentioned 35,474 times. Dataestur’s Power BI report offers further insights for those interested in exploring the impact of online news, posts, and comments on tourism in Spain. (The original piece available only in Spanish)
#Tourism indicators #Innovation in tourism
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