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Digital presence of European tourism accommodations

Data

21 August 2024

Digital presence of European tourism accommodations

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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According to statistics, in 2022, the online presence of tourism accommodation in the EU was 0.5% lower than the actual demand.

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European Commission

Topics
Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Innovative tourism services

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Camping grounds, recreational vehicle parks and trailer parks

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Other accommodation

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According to the EU Tourism Dashboard, in 2022, EU destinations exhibited a lower-than-expected online presence of tourism accommodation capacity compared to recorded tourism demand, with a negative level of 0.5%. In contrast, in 2021, the value was positive at 0.6%. Notably, the lowest values of this indicator were recorded in the Netherlands, Belgium, and Luxembourg, with negative values of 54.8%, 37.1%, and 37.0%, respectively. However, Romania achieved an absolute match between the presence of tourism accommodation capacity and tourism demand. The indicator suggests that most EU countries should consider enhancing their online visibility of tourism accommodation capacity.

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