Events
11 November 2024
BTO 2024: Shaping the future of tourism in the digital age
Events
11 November 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The BTO 2024 event is scheduled for 27-28 November in Florence and will explore the future of tourism and the effects of digital transformation on travel experiences.
Camera di Commercio di Firenze
Fondazione Sistema Toscana
PromoFirenze
Toscana Promozione Turistica
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Destination Management & Marketing Organisations
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
National authorities
Networks and Federations / Confederations
Regional Authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Digitalisation of tourism SMEs and destinations
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Governance of tourism destinations
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Innovative tourism services
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Training opportunities
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Business activities
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Activities of associations and other organisations supporting tourism
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Other
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Other accommodation
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Other food and beverage services
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Restaurants, cafes and bars (Food and Beverage serving activities)
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The BTO (Be Travel Onlife) conference, organised by Toscana Promozione Turistica, the Florence Chamber of Commerce, PromoFirenze – Special Agency of the Chamber of Commerce of Florence, and Fondazione Sistema Toscana, will be held on 27-28 November in Florence, Italy. This event will focus on the future of tourism in the digital age, exploring how technology and innovation are transforming travel experiences. Topics will include artificial intelligence, email marketing, and the role of robots in hospitality.
Participants, ranging from complex chain operators and hotel managers to destination managers and restaurant owners, will have the chance to engage with industry leaders, share insights, and network with peers across four thematic routes: hospitality, destination, food and wine, and digital strategy and innovation. Tickets for the event are available from EUR 49 to EUR 149, depending on criteria and days of attendance. Additionally, the event will feature the Italy Ambassador Awards, recognising influencers and content creators who promote Italy globally.
#Tourism development #Innovation in tourism #Smart tourism
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