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Visit Sweden 2025 webinar: Strategic plans for global tourism promotion

Events

08 October 2024

Visit Sweden 2025 webinar: Strategic plans for global tourism promotion

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of houses on the cliffs near a body of water in Sweden

Visit Sweden’s webinar will outline strategic plans for promoting Sweden as a top travel destination, focusing on global visibility, target groups, business opportunities, and sustainable tourism.

Online event
Publishing org

Visit Sweden

Topics
Geographical descriptors

Sweden

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Changes in tourism demand and opportunities

    • Coordinated information on travelling

    • Governance of tourism destinations

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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On October 17, 2024, Visit Sweden will host an online webinar to discuss strategic initiatives for promoting Sweden as a leading travel destination. Key topics include the National API project (and open data) for global visibility, target group potential, business opportunities in 2025, and how Visit Sweden’s year-round marketing creates value for the tourism industry. The webinar will also emphasize sustainable tourism practices and provide insights into marketing strategies to boost Sweden’s appeal to international visitors. The event is open to everyone interested, with registration required, and will be held in Swedish. (The original piece available only in Swedish)

#Sustainable tourism #Destination management #Webinars

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