The ECO-CRUISING FU_TOUR project, developed in collaboration with ENIT (the Italian National Tourist Board), aligns with the policies defined by the Ministry of Tourism. Its goal is to harness the ecological potential of small and medium-sized tourism enterprises in the Western Mediterranean region. Through cross-border cooperation, the project aims to unlock new business opportunities in the emerging field of eco-cruising tourism. Specifically, ECO-CRUISING FU_TOUR focuses on offering innovative cruise packages to Millennials and Generation Z, combining intelligent (digital) offerings with eco-sustainability. The project emphasizes the green and blue potential of tourism-related SMEs in the Western Mediterranean, encouraging mobility that is both environmentally friendly and connected to local excellence in culture, food production, and art (The original piece available only in French)

#Community engagement #Mobility #Ecotourism #Tourism development #Innovation in tourism