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TASTE project launches programme to support food tourism innovation projects

Funding calls

07 July 2025

TASTE project launches programme to support food tourism innovation projects

Ecotourism

Festival tourism

Gastronomy tourism

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Tourism SMEs in the food sector across five EU countries can now apply for the TASTE project programme, which provides funding for collaborative initiatives that promote sustainability, digitalisation, and resilience in the industry.

Publishing org

Directorate-General for Research and Innovation

Topics
Geographical descriptors

Belgium

Italy

Latvia

Slovenia

Spain

Organisation Type

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Ecotourism

    • Festival tourism

    • Gastronomy tourism

    • Sports tourism

  • Transition Pathway Strategic Areas

    • Circularity of tourism services

    • Digitalisation of tourism SMEs and destinations

    • Funding and support measures

    • Green Transition of Tourism Companies and SMEs

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Other amusement and recreation activities

    • Other holiday reservation services

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Tour operator activities

    • Travel agency activities

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The TASTE EU-funded project has launched the Go Green, Get Digital, Be Resilient Programme to enhance the competitiveness of tourism SMEs by supporting their transition towards sustainable, digital, and resilient business models.

The programme is open to SMEs and organisations registered in Belgium, Italy, Latvia, Slovenia, or Spain, operating in the tourism sector with a focus on food.

Applicants must form a collaborative consortium of 2 to 5 organisations, with at least 50% being tourism SMEs. Projects must address at least two of the following transformation goals:

  • Green Transition and Sustainability
  • Digital Transition
  • Resilience

The programme will support a minimum of 40 collaborative projects, involving at least 80 organisations, with a total financial allocation of EUR 750,000. Each selected project may receive EUR 15,000, along with technical support and opportunities for increased visibility through international events organised by TASTE. Additionally, the top 15 projects following the Demo Day may be awarded an extra EUR 10,000.

Application deadline: 2 September 2025

#Green transition #Green financing #Tourism development #Sustainable tourism #Innovation in tourism #Resource efficiency #Waste reduction #Sustainable consumption #Circular tourism economy #Zero-waste initiatives #Resilience planning #Empowerment 

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