Knowledge documents
20 August 2024
Promotion strategies for Italian tourist destinations by international operators
Knowledge documents
20 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The report evaluates how foreign tour operators promote Italian destinations and aims to enhance the presence of Italian products in international catalogs and platforms.
Italian National Tourism Board
Topics
Italy
Academic/Research and VET Institutions
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Financial Institutions and Investors
International Organisations
Media/Travel Journalist Organisations
NGOs / Non-profits
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Mountain tourism
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Rural tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Improving statistics and indicators
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Tourism strategies
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Business activities
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Other holiday reservation services
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Tour operator activities
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Travel agency activities
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The report developed by GuidaViaggi analyzes how Italian destinations are promoted by foreign tour operators. It serves as a tool for evaluating the promotion strategies of Italian tourist destinations and products by international tour operators and travel agencies. The guide, published by ENIT in February 2024, aims to understand how to enhance the presence of Italian products in catalogs, platforms, and international distribution channels. Additionally, it focuses on improving the listing of commercial proposals and assessing the long-term effects of promotional actions. (The original piece available only in Italian)
#Sustainable tourism #Tourism indicators #Reports
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