The report developed by GuidaViaggi analyzes how Italian destinations are promoted by foreign tour operators. It serves as a tool for evaluating the promotion strategies of Italian tourist destinations and products by international tour operators and travel agencies. The guide, published by ENIT in February 2024, aims to understand how to enhance the presence of Italian products in catalogs, platforms, and international distribution channels. Additionally, it focuses on improving the listing of commercial proposals and assessing the long-term effects of promotional actions. (The original piece available only in Italian)

#Sustainable tourism #Tourism indicators #Reports