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Promotion strategies for Italian tourist destinations by international operators

Knowledge documents

20 August 2024

Promotion strategies for Italian tourist destinations by international operators

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+10 altro

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The report evaluates how foreign tour operators promote Italian destinations and aims to enhance the presence of Italian products in international catalogs and platforms.

Publishing org

Italian National Tourism Board

Topics
Geographical descriptors

Italy

Organisation Type

Academic/Research and VET Institutions

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Financial Institutions and Investors

International Organisations

Media/Travel Journalist Organisations

NGOs / Non-profits

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Mountain tourism

    • Rural tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Improving statistics and indicators

    • Tourism strategies

  • Business activities

    • Other holiday reservation services

    • Tour operator activities

    • Travel agency activities

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The report developed by GuidaViaggi analyzes how Italian destinations are promoted by foreign tour operators. It serves as a tool for evaluating the promotion strategies of Italian tourist destinations and products by international tour operators and travel agencies. The guide, published by ENIT in February 2024, aims to understand how to enhance the presence of Italian products in catalogs, platforms, and international distribution channels. Additionally, it focuses on improving the listing of commercial proposals and assessing the long-term effects of promotional actions. (The original piece available only in Italian)

#Sustainable tourism #Tourism indicators #Reports

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Categories
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