Knowledge documents
09 January 2025
Boosting off-season tourism: Strategies for destinations and tourist businesses
Knowledge documents
09 January 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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SmartGuide's blog outlines strategies for destinations and tourism businesses to maintain profitability year-round, even during the off-season.
SmartGuide
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
International Organisations
Local authorities
National authorities
Regional authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Coordinated information on travelling
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Governance of tourism destinations
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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In 2023, the global travel and tourism sector significantly boosted the global economy, contributing USD 9.9 trillion, or around 9.1% of the total global GDP. Despite this, many destinations and tourism businesses struggle to maintain steady revenue during the off-season. To address this challenge, SmartGuide published a blog discussing various strategies to help destinations and tourism businesses stay profitable year-round. These strategies include promoting outdoor activities, offering hands-on and culinary workshops, enhancing sustainability, targeting new demographic markets, and more. For a detailed overview of these strategies and additional approaches to attract visitors during the off-season, check out SmartGuide's analysis published on 27 November 2024.
#Tourism development #Community engagement #Innovation in tourism
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