To bridge the gap in resilience and crisis management research within tourism, we propose establishing an EU Tourism Resilience and Crisis Preparedness Innovation Lab. This initiative aims to support tourism policy by continuously monitoring crisis resilience and developing new strategies for the EU tourism ecosystem.

The lab would unite academia, startups, and tourism stakeholders, facilitating collaboration to create innovative tools for crisis preparedness and management. Academic institutions would provide theoretical insights, while startups would contribute practical applications, ensuring that responses to crises are both comprehensive and actionable.

Additionally, the lab would enable real-world testing of solutions, aligning them with the needs of tourism destinations and businesses. This ongoing research and development effort would keep crisis management strategies relevant and effective, generating new products, services, and frameworks that could be replicated across the EU tourism ecosystem.