Raising awareness of resilience building and crisis preparedness in the tourism ecosystem is crucial due to the industry's vulnerability to disruptions like natural disasters, pandemics, political instability, and economic downturns. By integrating these topics into regular communications, conferences, and events, stakeholders—including businesses, governments, and communities—can improve their readiness for unexpected challenges. This proactive approach helps minimise crisis impacts, facilitating quicker recovery. Additionally, fostering a culture of resilience promotes collaboration among all members of the tourism sector, from managers to employees. When stakeholders acknowledge the importance of resilience, they are more inclined to develop contingency plans, share best practices, and support each other, ultimately enhancing the ecosystem's sustainability and adaptability.