This guide outlines best practices for educational travel in Finland, targeting the travel industry as it prepares for post-pandemic opportunities. It emphasizes the integration of public education with private travel services, showcasing successful operational models from cities like Helsinki, Espoo, and Oulu. Key insights include the growing interest from international markets, particularly China, where visitors seek immersive educational experiences. Recommendations are provided for schools to better welcome educational visitors and for travel operators to create attractive, sustainable packages. The guide aims to support the Finnish tourism sector in developing profitable educational travel offerings that align with international educational standards.

#Sustainable tourism #Community engagement #Tourism development #Cultural preservation