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Environmental costs of social media

Knowledge documents

22 January 2025

Environmental costs of social media

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of three social media on iPhone's screen

Greenly's article highlights the significant environmental impact of social media and urges both companies and users to take action to reduce emissions.

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Greenly

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Albania

Armenia

Austria

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Bosnia and Herzegovina

Bulgaria

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EU-27

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Academic/Research and VET Institutions

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Consumer / tourist organisation

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SMEs (a company with less than 250 employees)

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    • Health and medical tourism

    • MICE tourism

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    • R&I on climate-friendly tourism

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Greenly, a climate tech company, published an article in December 2024 highlighting the hidden environmental costs of social media. The article revealed that TikTok is one of the major contributors to emissions, with the average user spending 45.8 minutes per day on the platform. Despite YouTube having more than twice the number of users as TikTok, it does not emit twice the amount of emissions. The article calls on both companies and users to take responsibility for reducing this impact.

For more insights into the environmental impact of social media and their sustainability efforts, follow the attached link to access the full article.

#Digital nomadism #Carbon footprint reduction #Reports

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