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ETC report on European tourism trends and prospects for Q4 2024

Knowledge documents

24 February 2025

ETC report on European tourism trends and prospects for Q4 2024

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of  a mountain range with a lake in the foreground

The European Travel Commission (ETC) has released a report on the European tourism sector for Q4 2024, highlighting its performance and recent developments.

Publishing org

European Travel Commission

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The European Travel Commission (ETC) published a report in February 2025 with an analysis of the European tourism industry in Q4 2024, highlighting the sector's performance and recent developments. It reveals that, despite economic and geopolitical challenges, adverse weather, and shifting consumer behaviours, the sector showed resilience, with foreign arrivals up 6.3% compared to 2019 (6.7% compared to 2023) and overnight stays up 5.9% above 2019 levels (4.8% year-on-year). The report offers more insights to assist destination managers and industry professionals in tracking short-term tourism trends and identifying key travel patterns across Europe. The full version is available via the link on the left-hand side of the platform.

#Tourism indicators #Reports

Documents

European Tourism 2024 – Trends & Prospects (Q4/2024)
English
(2.63 MB - PDF)
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