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European dive tourism: Key markets, trends, and opportunities

Knowledge documents

07 November 2024

European dive tourism: Key markets, trends, and opportunities

Coastal, maritime and inland water tourism

Ecotourism

Sports tourism

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An illustrative photo of a scuba diver swims.

The CBI’s report from October 31, 2024, outlines the European dive tourism market’s potential, emphasizing key markets like the UK, France, and Germany, the rise of leisure divers, the increasing number of older divers, and the growing trend of sustainability.

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Publishing org

CBI - Centre for the Promotion of Imports from developing countries

Topics
Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Destination Management & Marketing Organisations

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Coastal, maritime and inland water tourism

    • Ecotourism

    • Sports tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Well-being of residents

  • Business activities

    • Other amusement and recreation activities

    • Recreational and sport activities

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The Centre for the Promotion of Imports from developing countries (CBI) published a comprehensive report on October 31, 2024, about the potential of the European market for dive tourism. It highlights that the UK, France, and Germany are key European markets for the sector, with leisure divers being the largest segment of recreational divers, an increasing number of divers aged 54+, and sustainability emerging as a significant trend in the dive industry. Overall, the report provides an overview of the product description, explains why Europe is an attractive market for dive tourism, identifies the European countries with the most opportunities, and discusses trends that could either present opportunities or pose threats to the European dive tourism market.

#Ecotourism #Reports

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