Knowledge documents
19 September 2024
European travel trends and hotel performance update
Knowledge documents
19 September 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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24

As of early 2024, European air passenger traffic has rebounded to pre-pandemic levels, with intra-European travel seeing notable growth. Hotel performance in Europe has surpassed all global regions except the Middle East and Africa, driven primarily by increased room rates.
European Travel Commission
Topics
Austria
Belgium
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Luxembourg
Malta
Netherlands
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Digitalisation of tourism SMEs and destinations
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Innovative tourism services
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The latest report on European travel and hotel performance reveals a strong recovery in air passenger traffic, reaching 2019 levels. European hotels have outperformed most global regions this year, thanks to a rise in room rates. Trends indicate a growing preference for off-the-beaten-track destinations and rail travel, alongside heightened price sensitivity among travelers. Noteworthy performances include significant growth in arrivals to Albania, Serbia, and Montenegro, with the US showing doubled arrivals to Portugal. Conversely, Luxembourg and the Czech Republic have experienced declines. This snapshot underscores a dynamic travel landscape with both opportunities and challenges.
#Sustainable tourism #Tourism development #Tourism indicators
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