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Executive Summary: Impact of COVID-19 on European Consumer Behavior and Future Policy Challenges

Knowledge documents

12 September 2024

Executive Summary: Impact of COVID-19 on European Consumer Behavior and Future Policy Challenges

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The European Commission’s 2022 study forecasts future consumer policy challenges due to the twin transition and the COVID-19 pandemic’s impact on European consumer behaviour, consumption patterns, and markets.

Topics
Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Improving statistics and indicators

    • Innovative tourism services

    • Skills needs for twin transition

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Foresight on demand impact of the COVID-19 pandemic on European consumer behaviour provides an in-depth analysis of how the pandemic has influenced consumer behavior, consumption patterns, and markets in Europe, with a focus on the period from 2025 to 2030. The study aims to anticipate future challenges for consumer policy in the context of the twin transition (digital and green) and the long-term impacts of the COVID-19 pandemic.

 

The study claims that the pandemic accelerated digital adoption among consumers, leading to increased online shopping, remote work, and digital services usage. This shift is expected to continue, influencing future consumer behavior. Furthermore, the pandemic heightened awareness of environmental issues, driving demand for eco-friendly and socially responsible brands. Also, it exacerbated economic inequalities, with vulnerable populations being disproportionately affected. 

 

Overall, the study emphasizes the need for proactive and adaptive consumer policies to navigate the post-pandemic landscape, ensuring that consumer markets remain resilient, inclusive, and sustainable.

 

For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform. 

 

#Empowerment #Adaptation strategies #Reports

Documents

Foresight on demand impact of the COVID-19 pandemic on European consumer behaviour - Executive summary
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(428.82 KB - PDF)
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