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Exploring Europe's urban tourism potential: A comprehensive analysis

Knowledge documents

14 November 2024

Exploring Europe's urban tourism potential: A comprehensive analysis

Cultural tourism

Urban/city tourism

Coordinated information on travelling

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An illustrative photo of a crowd of people on the street of Gdansk, Poland

The CBI's report, published on 6 November 2024, explores the growing potential of the European market for urban tourism, highlighting key trends, opportunities, and threats.

Publishing org

CBI - Centre for the Promotion of Imports from developing countries

Topics
Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

International Organisations

Local Authorities

NGOs / Non-profits

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Cultural tourism

    • Urban/city tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Centre for the Promotion of Imports from Developing Countries (CBI) published an extensive report on 6 November 2024, exploring the potential of the European market for urban tourism experiences. It highlights the rapid growth of city break tourism among European travellers, with Spain, Italy, and France being the top source countries, particularly interested in diverse cultures and gastronomy. The report provides a detailed overview of the product description, explains why Europe is an attractive market for urban experiences, identifies the European countries with the most opportunities for urban tourism, and discusses trends that could either present opportunities or pose threats in this market.

#Sustainable tourism #Tourism indicators

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