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Global urban tourism: Challenges and harmonisation of data practices

Knowledge documents

05 February 2025

Global urban tourism: Challenges and harmonisation of data practices

Urban/city tourism

Governance of tourism destinations

Improving statistics and indicators

+27 more

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An illustrative photo of people walking in park near brown concrete building

UNWTO and WTCF's March 2024 report evaluates tourism data practices in 22 cities worldwide, aiming to create a comprehensive global urban tourism database.

Publishing org

UNWTO

Related Organisation

WTCF

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Urban/city tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Improving statistics and indicators

    • Tools for data on tourism

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The World Tourism Organization (UNWTO) and the World Tourism Cities Federation (WTCF) released a report in March 2024 that evaluates the current situation and challenges of tourism data collection and reporting at the city level. It is based on the review and analysis of 22 case studies from city destinations across Africa, the Americas, Asia and the Pacific, Europe, and the Middle East. The goal is to harmonise existing data practices in city destinations and create a global urban tourism database, which will help better understand and benchmark urban tourism's size, value, and impacts globally and regionally.

Access the report for free by following the link on the left-hand side of the platform and registering.

#Destination management #Tourism indicators #Tourism development #Reports

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