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Navigating sustainability and digitalization: A comparative analysis of tourism SMEs in Europe

Knowledge documents

20 September 2024

Navigating sustainability and digitalization: A comparative analysis of tourism SMEs in Europe

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of windmills standing in a row near the body of water with mountains in the background

The report highlights the challenges and needs of tourism SMEs in six European countries as they strive for sustainability and digitalization.

Authors

Star Growth project

Related Organisation(s)

Applied Industrial Technologies

EU-ROM Training and Consultancy Srl

European Profiles S.A.

IRSEI

National Tourism Cluster “Bulgarian Guide”

Technology Park Ljubljana

Topics
Geographical descriptors

Bulgaria

Cyprus

Greece

Italy

Romania

Slovenia

Organisation Type

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Changes in tourism demand and opportunities

    • Digitalisation of tourism SMEs and destinations

    • Green Transition of Tourism Companies and SMEs

    • Sustainable mobility

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Comparative Report of Tourism SMEs’ Needs focuses on the specific needs of small and medium-sized enterprises (SMEs) in the tourism sector across six European countries: Greece, Bulgaria, Cyprus, Italy, Romania, and Slovenia. The report is part of the Star Growth project, funded by the EU Single Market Programme, aiming to support tourism SMEs in their transition towards sustainability and digitalization. It focuses on various topics, such as motivation and awareness of SMEs, audience demand, environmental certifications, and customer relationship management. In addition, the document emphasizes on importance of trainings and collaboration among SMEs for sustainable practices and enhancement of customer engagement. Overall, while there is a strong interest in both sustainability and digitalization, SMEs face significant challenges in these areas. 

#Sustainable tourism #Green transition #Digital nomadism #Cross-regional cooperation #Innovation in tourism #Reports

Documents

Comparative Report of Tourism SME's Needs
English
(631.48 KB - PDF)
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