Knowledge documents
19 March 2025
Unlocking sustainable opportunities in European sun and beach tourism
Knowledge documents
19 March 2025
Coastal, maritime and inland water tourism
Wellness tourism
Changes in tourism demand and opportunities
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CBI highlights the European market potential for sun and beach tourism, noting recovery opportunities in high-end remote beaches and sustainable experiences post-COVID-19.
Centre for the Promotion of Imports from developing countries
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Company with 250 or more employees
Consumer Organisations
Destination Management & Marketing Organisations
Local Authorities
National authorities
Regional Authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Coastal, maritime and inland water tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Coordinated information on travelling
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Centre for the Promotion of Imports from developing countries (CBI) provides an overview of the European market potential for sun and beach tourism. It highlights that sun and beach tourism is the largest tourism segment in Europe, though it was significantly impacted by the COVID-19 pandemic. It notes that high-end remote beaches are expected to recover first, and there is a growing demand for unique, sustainable experiences. This shift presents opportunities for entrepreneurs in sustainable sun and beach tourism.
#Tourism development #Sustainable tourism
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