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29 August 2024
AI transforming tourism workforce: Skills upgrade essential - Blog
Learning resources
29 August 2024
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This PANTOUR blog article discusses how AI and robotics will transform tourism jobs, requiring workers to upgrade digital skills and address ethical considerations related to AI.
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
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Lithuania
Luxembourg
Malta
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Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Digitalisation of tourism SMEs and destinations
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R&I on digital tools for tourism
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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This article is featured in the PANTOUR blog (the initiative is co-funded by the Erasmus+ Programme of the European Union). The integration of robots and AI in the tourism and hospitality industry is set to transform the nature of work for human employees, necessitating the upgrade of their digital skills. AI will take over routine tasks, allowing human employees to focus on complex, strategic tasks such as handling complex complaints or providing personalized services. Employees will need to enhance their customer experience focus, manage AI, analyze data from sophisticated predictive analytics platforms, and continuously learn new skills to stay relevant. Ethical considerations regarding AI and data usage will also become crucial, as highlighted by Ivanov and Umbrello (2021).
#Innovation in tourism #Tourism development
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