Learning resources
13 August 2024
Creating memorable customer experiences: a guide to brand differentiation
Learning resources
13 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+43 more
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5
Course for business leaders providing comprehensive information on creating unique customer experiences.
UNWTO
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Media / Journalist Organisations
Networks and Federations / Confederations
NGOs / Non-profits
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Pact for skills
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Skills needs for twin transition
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Tourism strategies
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Training opportunities
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Swiss Education Group is offering a four-week online course that equips business leaders with the knowledge and skills to craft customer experiences that distinguish their company from the competition. The program fills the skills gap in intelligent business focus, shifting the emphasis from price and revenue management competition to individual customer attention for genuine differentiation. The course, which is designed to provide an online certificate, presents a unique opportunity to enroll and access the course materials at any time for a fee of EUR 250.
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