Learning resources
03 October 2024
Mastering tourism marketing: 5 Essential strategies for success
Learning resources
03 October 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+42 more
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This course offers key strategies for tourism marketers to stay competitive, covering AI use, audience growth, SEO with Google Ads, DIY video marketing, and hybrid work teams.
Learn Tourism
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Consumer Organisations
Destination Management & Marketing Organisations
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Improving formal education
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Innovative tourism services
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Pact for skills
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Training opportunities
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The course provides essential strategies for destinations, attractions, and hospitality marketers to stay competitive. It covers five key areas: ethical and efficient use of AI, audience growth through contests and partnerships, combining SEO with Google Ads, DIY video marketing, and building flexible, hybrid work teams. The course aims to equip marketers with the latest trends and practical tools to enhance their marketing efforts and achieve success in the tourism industry. It is available at any time for a fee of 29 EUR.
#Courses #Innovation in tourism #Pact for Skills
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