Travel and Tour World reports that Italy is strengthening its sports tourism sector with the launch of Como 1907's SENT Tourism—a premium travel programme that combines Serie A football with the picturesque setting of Lake Como. The programme offers VIP stadium access, cultural and culinary experiences, and lakefront accommodation. It positions the club as a pioneer in the luxury sports tourism market.

Future plans include redeveloping the club’s historic stadium and integrating technology and lifestyle branding, with the aim of establishing Como 1907 as a year-round international destination for football and high-end travel.

For more information about this initiative, please follow the link provided on the left-hand side of the platform.

#Destination management #High-end tourism #Tourism development