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Italy's wedding tourism boom in 2024

News

19 February 2025

Italy's wedding tourism boom in 2024

Coastal, maritime and inland water tourism

Festival tourism

Religious tourism

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An illustrative photo of a couple in Venice during sunset

Wedding tourism in Italy is on the rise, with over 15,000 foreign couples marrying there in 2024, representing an 11.4% increase from 2023.

Publishing org

TTG Italia

Topics
Geographical descriptors

Italy

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Coastal, maritime and inland water tourism

    • Festival tourism

    • Religious tourism

    • Rural tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Coordinated information on travelling

    • Governance of tourism destinations

    • Improving statistics and indicators

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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TTG Italy reports that wedding tourism is on the rise in Italy. Data from Convention Bureau Italia and Italy for Weddings show that in 2024, over 15,000 foreign couples got married in Italy, marking an 11.4% increase compared to 2023. June and September are the most popular months for these celebrations, with a notable trend towards larger weddings and extended stays.

For more details on this expanding tourism sector in Italy, please refer to the attached link (The original piece available only in Italian).

#Tourism development #Tourism indicators

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