News
25 June 2025
Explore international travel trends to Europe
News
25 June 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Interest in summer travel to Europe from key long-haul markets has declined due to rising travel costs and ongoing global uncertainties.
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic / Research and VET Institutions
Business Support Organisation
Company with 250 or more employees
Cluster Organisations
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Notified Bodies
Regional Authorities
SMEs (a company with less than 250 employees)
Social Economy Entity
Trade Unions
Other
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Coordinated information on travelling
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Improving statistics and indicators
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Online visibility of tourism offer
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Long-Haul Travel Barometer 2/2025, released by the European Travel Commission (ETC) in collaboration with Eurail BV, offers an in-depth analysis of long-haul travel sentiment towards Europe for the summer 2025 season (May–August).
Key insights:
- 57% of travellers from major long-haul markets intend to travel abroad between May and August 2025 — a slight 1% decrease compared to last year
- 39% are planning a long-haul trip specifically to Europe during this period, marking a 2% year-on-year decline
- Affordability is the top barrier to international travel for 49% of respondents
- Safety, iconic landmarks, and infrastructure remain the most influential factors in destination choice
- Trains are the preferred mode of transport for domestic travel within a country, while air travel dominates cross-border journeys
- Dining continues to be the top spending priority for 65% of travellers, followed by tourist activities and shopping.
Dive deeper into the findings and access the full report via this link.
#Tourism indicators #Destination management #Reports
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