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Involving local communities: A tourism case study in Croatia

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24 April 2025

Involving local communities: A tourism case study in Croatia

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+15 more

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An illustrative photo of a man walking on dock.

Learn how the collaboration between the Travel Foundation and the TUI Care Foundation enhanced the relationship between tourism and local communities in Croatia, resulting in the creation of destination councils and boosting local business activity.

Authors

Editorial team

Topics
Geographical descriptors

Croatia

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Gastronomy tourism

    • MICE tourism

    • Rural tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Governance of tourism destinations

    • Well-being of residents

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Operation of historical sites

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Tour operator activities

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Discover how the Travel Foundation and the TUI Care Foundation collaborated to explore ways to enhance the relationship between the tourism sector and local communities in Croatian destinations. Through their initiatives, destination councils were created, including representatives from 26 public and private sector organisations. Business owners reported an 11% increase in hotel guest visits to the villages, with 53% noting increased sales, among other advantages. 

For a detailed overview of this initiative and inspiration for your own initiatives in advancing the Transition Pathway for Tourism vision, please follow the attached link.

#Destination management #Community engagement #Tourism development #Sustainable tourism 

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