News
31 January 2025
New campaign for Northern Ireland tourism
News
31 January 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Tourism Ireland has launched a campaign to boost Northern Ireland's overseas tourism revenue to £2 billion annually by 2035, focusing on key markets, partnerships, sustainability, and increasing tourist spending.
Travel Tomorrow
Topics
Ireland
Academic/Research and VET Institutions
Business Support Organization
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Social Economy Entity
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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According to Travel Tomorrow, Tourism Ireland, the joint tourism agency for Éire and Northern Ireland, has launched a marketing campaign aimed at boosting overseas tourism revenue for Northern Ireland to £2 billion annually by 2035. The strategy involves targeting key international markets, forming partnerships with transport operators, promoting across various channels, and attracting visitors through sporting events and festivals. Additionally, the campaign will focus on sustainability, slow tourism, and increasing the average tourist spend.
For more details, please refer to the attached link.
#Destination management #Tourism development #Slow travel #Sustainable travel
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