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New campaign for Northern Ireland tourism

News

31 January 2025

New campaign for Northern Ireland tourism

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+40 more

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An illustrative photo of a lighthouse near green grass field.

Tourism Ireland has launched a campaign to boost Northern Ireland's overseas tourism revenue to £2 billion annually by 2035, focusing on key markets, partnerships, sustainability, and increasing tourist spending.

Publishing org

Travel Tomorrow

Topics
Geographical descriptors

Ireland

Organisation Type

Academic/Research and VET Institutions

Business Support Organization

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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According to Travel Tomorrow, Tourism Ireland, the joint tourism agency for Éire and Northern Ireland, has launched a marketing campaign aimed at boosting overseas tourism revenue for Northern Ireland to £2 billion annually by 2035. The strategy involves targeting key international markets, forming partnerships with transport operators, promoting across various channels, and attracting visitors through sporting events and festivals. Additionally, the campaign will focus on sustainability, slow tourism, and increasing the average tourist spend.

For more details, please refer to the attached link.

#Destination management #Tourism development #Slow travel #Sustainable travel

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