News
30 January 2025
Portugal and Spain regions unite for enhanced tourism promotion
News
30 January 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Centro de Portugal, Alentejo, and Extremadura in Spain are collaborating to enhance cross-border tourism through joint promotional strategies in 2025.
Ambitur
Topics
Portugal
Spain
Company with 250 or more employees
Consumer / tourist organisation
Destination Management & Marketing Organisations
Local authorities
National authorities
Regional authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Coordinated information on travelling
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Cross-border travelling
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Governance of tourism destinations
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Ambitur article, published on January 24, 2025, details the collaborative efforts of the tourism regions of Centro de Portugal, Alentejo, and Extremadura in Spain to strengthen their joint tourism promotion strategy. Announced at the FITUR International Tourism Fair in Madrid, the initiatives for 2025 include a strategic presentation at the Better Tourism Lisbon Travel Market, promotional activities in Madrid and Lisbon, and a business meeting in Elvas. This collaboration aims to enhance cross-border tourism and leverage the unique cultural and gastronomic offerings of these region (The original piece available only in Portuguese).
#Tourism development #Cross-regional cooperation #Destination management #Cultural preservation
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