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Support opportunity: Scale your innovative tourism solution with UN Tourism

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30 June 2025

Support opportunity: Scale your innovative tourism solution with UN Tourism

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Apply to the UN Tourism Safe Destinations Challenge by 31 October 2025 for an opportunity to pitch your solution, receive tailored support, and broaden your impact across European tourism destinations.

Authors

Editorial team

Topics
Geographical descriptors

Albania

Armenia

Austria

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

France

Georgia

Germany

Greece

Hungary

Italy

Lithuania

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Switzerland

Türkiye

Ukraine

Organisation Type

Academic / Research and VET Institutions

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

National authorities

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Funding and support measures

    • Governance of tourism destinations

    • Innovative tourism services

    • R&I on climate-friendly tourism

    • Tools for data on tourism

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Entrepreneurs, start-ups, MSMEs, and public-sector entities developing innovative solutions to enhance the safety, security, and resilience of tourism destinations in Europe are invited to apply for the Safe Destinations Challenge, launched by UN Tourism.

Selected participants will have the opportunity to present their solutions at UN Tourism Tech Adventures, receive tailored project support, explore opportunities for piloting or scaling with partner destinations or within UN Tourism initiatives, and gain international exposure, among other benefits.

For full details on the support available, eligibility criteria, and application process, please refer to the attached link.

#Innovation in tourism #Sustainable tourism #Resilience planning #Climate action #Community-based tourism #Cultural preservation #Travel technology

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